What’s Next for Tumaro’s

Tumaro’s is moving into its next chapter with renewed support from the bakery family behind Joseph’s Bakery — and now with Keto Certified appeal.

LAWRENCE, MA, March 12, 2026 — Tumaro’s® is entering its next chapter with renewed investment and a stronger platform for growth.

With refreshed packaging, increased support, and continued innovation, the brand is building on what already sets it apart in the wrap category: bold flavor, distinctive variety, and carb-conscious appeal.

Tumaro’s has long differentiated itself through a portfolio that balances signature varieties with more flavor-forward offerings, alongside Keto Certified and fiber-forward attributes that align with evolving consumer preferences.

With the support of Joseph’s Bakery, Tumaro’s is well positioned to build on that foundation and continue growing as a differentiated national wrap brand.